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Ashton

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WH TikTok

WH TikTok

Wild Karens

Wild Karens

Analysis

Analysis

White House TikTok: Government Framing (3 Posts)

@wh_official

@wh_official: Pathos: Utilizing nostalgia (via music) to normalize or simplify policy decisions. #gov

Rhetorical Analysis: Post 1. Classic Pathos: pairing a fun, familiar theme with serious content to disarm critical faculties and boost likeability.

@wh_official
WH TikTok Post 2

@wh_official: Ethos: Casual tone to create perceived closeness and accessibility.

Rhetorical Analysis: Post 2. Perceived Authenticity builds trust by making officials appear approachable and “human.”

@wh_official
WH TikTok Post 3

@wh_official: Logos: Reducing complex policy to three easy bullets.

Rhetorical Analysis: Post 3. An Appeal to Logos via simplification—useful, but risks shaving off nuance.